DFA in Conversation with Zeina, founder and creative director of KUN Jewels.
Graphics & Article by Rania Abdalla
Photos/Jewlery by KUN Jewels
Photos/Jewlery by KUN Jewels
From Architecture to Artistry: Zeina's Transformational Journey into Crafting Personal Connections through Jewelry
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In the heart of Egypt, an architect is crafting the extraordinary. Zeina, a graduate from The American University in Cairo (AUC), not just designs structures, but reshapes the world of jewelry and fashion as we know it. Trained as an architectural engineer, she ventured into realms far beyond the concrete and steel of her early career, opting instead for a canvas where precious metals and gemstones are her building blocks.
While her time in architecture played a significant role in her journey, it sometimes clashed with her love for the energy and spontaneity found in art. The technical precision needed in architecture seemed to limit the creative freedom she found in art and design. In her quest for deeper meanings and connections, she found herself increasingly attracted to the vast and unrestricted world of art and painting.
Zeina's trajectory is far from conventional, her journey marked by an intriguing transition: from architect to artist, then artist to designer — roles she found more attuned to her desire to touch hearts and inspire minds. She took this path step by step, learning and growing by attending jewelry workshops, taking design classes, and diving into the details of jewelry-making. It was during this journey of exploration that Zeina found her true passion.
Raised in a family with a rich architectural heritage, Zeina was exposed to the artistic side of architecture from a young age. Her father and grandfather, both architects, shaped her perception of the world, teaching her to see beauty in the minute details. Despite being drawn more to the creative side rather than the technical aspects of architecture, she acknowledges that it was her architectural training that taught her how to ideate, implement ideas, and bring them to reality.
Yet she describes her evolution not as a series of abrupt turns, but as an organic, fluid progression. The common thread that weaves together these facets of her career: a profound passion for art and design.
This is where K U N - كُنْ Jewels was born.
KUN emerged from Zeina's vision of transforming art into something more personal, more intimate — into jewelry. For her, each piece of jewelry is not merely an accessory, but a means of establishing a deep, personal connection with the wearer.
Every item she crafts is intended to do more than just adorn. Zeina designs with the intention of imbuing every creation with a unique message, a story to resonate with the person wearing it. The wearers of KUN aren't just fashion-forward. They become carriers of Zeina’s artistry, representatives of her unique blend of architectural precision, artistic flair, and design philosophy.
KUN: A Modern Expression of Egypt's Rich Cultural Heritage and Zeina's Artistic Vision
From the serpentine lanes of old Cairo's Khan El Khalili bazaar, an ancient form of art has found a modern expression. Zeina, the founder and the creative force behind KUN, has taken inspiration from the traditional aesthetics of her surroundings to birth a brand that celebrates Egypt's rich cultural and spiritual heritage.
![]()
Kun, an Arabic term that means "Be," is more than just a brand. It is an invocation, a prayer, a beckoning of light and goodness into the world. The name itself encapsulates Zeina's artistic philosophy: "Be light, Be the good behind everything."
KUN, then, becomes a manifestation of this journey – a bridge between traditional craftsmanship and contemporary design, between cultural heritage and personal exploration. It is not just about adorning the body, but about igniting the soul, about experiencing the world, and above all, about becoming - becoming light, becoming good, becoming everything that one is meant to be.
![]()
Zeina's creative process is a living testament to this philosophy. Her brand's core value lies in preserving the traditional artisan skills that have long been the lifeblood of Cairo's old city. Armed with a camera and a keen eye for detail, Zeina embarks on frequent walks through the city, capturing its timeless beauty and vibrant energy. These streets, brimming with stories and whispers of the past, serve as the muse for her unique creations.
Preserving the Soul of Art: The Interplay of Calligraphy, Craftsmanship, and Spirituality in Zeina's Jewelry Design
In Zeina's work, calligraphy plays a significant role, a cherished art form she's been exposed to since her young years. Rooted in Egyptian and Islamic traditions, calligraphy serves as a unique bridge between Zeina’s creative instincts and a profound sense of spirituality. It was during her undergraduate journey, punctuated by weekly mosque visits, where she developed a deep appreciation for Islamic art and calligraphy. Little did she know then, that these immersive experiences would later sculpt her path as a respected jewelry designer in Egypt. By weaving calligraphy into her jewelry, Zeina creates pieces that offer more than just visual appeal – they resonate with deeper spiritual significance.
![]()
“As an architect and jewelry designer, I am passionate about rejuvenating our history and culture, creating a bridge between the past and present. I aim to infuse vitality into centuries-old calligraphic inscriptions found on ancient building walls. My endeavor is to preserve and uphold the essence of our artistic heritage for future generations, ensuring the wisdom of the past continues to enlighten us.” - Zeina
Zeina is committed to preserving traditional jewelry-making methods through KUN. Her goal is to maintain this craft for future generations by working closely with artisans. While she recognizes the value of technology, she believes it can strip a piece of its soul and energy. Zeina and her team focus on traditional techniques, pouring their love and energy into each piece. She insists that handmade items, particularly those involving calligraphy, are imbued with a unique love and energy that machinery and modern methods can't replicate, hence preserving the human touch in every piece.
![]()
At the core of Zeina's work is her love for spiritual poetry. Her designs are more than just art – they're a way for her and others to explore their inner selves. Her creations, steeped in poetic meaning, help wearers connect with their true essence. Zeina's aim with KUN is to help people understand themselves better and connect with their core through her designs.
Inscribing Faith: The Power of Islamic Affirmations in Zeina's Jewelry Designs
Islamic affirmations are a vital aspect of Zeina's design ethos and integral to her brand's identity. One such affirmation, "وَكَم لِلّهِ مِن لُطفٍ خَفيٍّ", or "And how many a kindness of Allah is concealed", is intricately etched onto her jewelry. More than a mere statement, this phrase serves as a constant reminder of God's unseen blessings, promoting reflection, gratitude, and patience in the wearer.
![]()
This phrase, deeply rooted in Islamic tradition, encapsulates the essence of divine generosity in its subtlest form. It communicates the profound belief that God's kindness often manifests in unexpected, sometimes hidden ways, and can even be perceived through life's challenges. The incorporation of such powerful sentiments into her designs underscores the constant, often unseen, divine benevolence that forms the essence of Zeina's artistic vision.
Wearing jewelry inscribed with this phrase serves as a gentle yet constant reminder of God's unseen kindness. It encourages the wearer to foster a deeper sense of gratitude, and patiently discover the hidden blessings in their life. By transforming one's perspective, it encourages a mindset of seeking hidden blessings in all circumstances.
![]()
From the Surah Taha (20:25-26) in the Quran, the verses "رَبِّ اشْرَحْ لِي صَدْرِي" (O my Lord! Open for me my chest) and "وَيَسِّرْ لِي أَمْرِي" (And ease my task for me) hold deep significance in Islamic tradition. These prayers, uttered by Prophet Moses (Musa) while confronting Pharaoh and guiding his people towards freedom, infuse Zeina's designs with profound meaning.
The verse "رَبِّ اشْرَحْ لِي صَدْرِي" is a call for strength and clarity, seeking an expanded heart and a clear purpose, essentially a plea for the resilience to meet life's challenges with grace.
Similarly, "وَيَسِّرْ لِي أَمْرِي" is a request for ease and success in life's undertakings, echoing the faith that with divine aid, no task is insurmountable.
These affirmations provide a robust spiritual foundation for those adorned with Zeina's creations, offering a tangible link to their faith and grounding them in their spiritual voyage.
Zeina's jewelry, inscribed with Islamic verses, serves not just as adornment, but as a source of spiritual empowerment and divine guidance. Each piece becomes a silent amulet, providing comfort and optimism, particularly during challenges, and subtly reminding the wearer of the Divine's hidden kindness. Essentially, the inscriptions transform these pieces into conduits for spiritual reflection, resilience, and hope.
A Tribute to Faith and Heritage: The Spiritual Significance of Zeina's Khitm Al-Nobouah Collection
Creating a special collection around the Prophet's birthday further underscores the deep respect and admiration she holds for the Prophet Muhammad and his teachings. It is her tribute to his legacy, a way for her to share his message and wisdom through her artistry, and a testament to her dedication in creating pieces that hold profound meaning and connection to her faith. This connection to the Khitm Al-Nobouah makes this necklace not just a piece of jewelry, but a cherished talisman of faith, heritage, and spiritual affirmation.
![]()
The Khitm Al-Nobouah 'ختم النبوة' or "Seal of Prophethood'' holds a profound significance in Islamic tradition. It is believed to have been a mark on the Prophet Muhammad's shoulder, signifying his status as the last prophet in the lineage of Abrahamic messengers. This seal served as a physical affirmation of his divine mission, setting him apart as a chosen individual destined to deliver the final message of God to humanity.
For Zeina, incorporating the Khitm Al-Nobouah into her collection is an act of deep reverence and connection to her faith and its rich history. It embodies her commitment to infusing her work with elements that echo the spiritual and historical heritage of Islam.
![]()
Her Multi-Use Sibha Necklace, adorned with the Khitm Al-Nobouah, is a tangible embodiment of this commitment. The necklace is inscribed with powerful affirmations: 'الله وحده لا شريك له محمد رسول الله ' (Allah is One, He has no partners, Muhammad is the messenger of Allah) and 'توجه حيث شئت فإنك منصور ' (Go wherever you want, you are victorious), and words of light and affirmation 'فتح ' (Victory), 'رِزق ' (Sustenance), 'يُسر' (Ease).
These inscriptions imbue the necklace with a powerful energy, serving as verbal affirmations and prayers for strength and resilience that comes directly from the divine. It reflects Zeina's desire to create pieces that are not just aesthetically pleasing, but spiritually uplifting and inspiring for those who wear them.
Beyond Artistry: Zeina's Journey of Self-Discovery and Growth in the Realm of Jewelry Design
Zeina's artistic journey is far from being only about crafting exquisite pieces. At its core, it is an exploration of her personal beliefs and life lessons. She advocates for an ethos of discovery, inviting others to experiment, try new things, and not fear the unknown. "Learn to unlearn," she often says, emphasizing the need to constantly question our understanding of the world and ourselves.
Zeina acknowledges that the journey can be filled with uncertainty, but she encourages embracing this uncertainty, and viewing it not as a hindrance but as an integral part of the process. "I have faith that I don't have to figure everything all at once," she reflects. To her, this sense of unknown was initially challenging, but now, she sits comfortably with it, knowing that the answers will unravel themselves along the journey.
She firmly believes in setting intentions and trusting that the universe, or God, will lead you to the answers. This, she maintains, is a continual process, as the answers keep unwrapping themselves throughout the journey. Zeina's philosophy is a testament to her courage, patience, and relentless pursuit of her artistic vision.
![]()
“For aspiring jewelry designers, my advice is to endlessly explore, experiment, and try new techniques. Be inspired by different cultures through reading and observing, as art is a societal and cultural reflection. Dive deep into traditions and customs, and understand their narratives - inspiration is abundant. Carry a camera and sketchbook, capturing and sketching what resonates with your soul. This is crucial; the rest is technicality. Consider how to weave diverse ideas into a unified theme.” - Zeina
Compassion and Empowerment: Zeina's Inspirational Journey from Artistry to Advocacy
In a world that often seems afflicted with challenges, Zeina espouses a philosophy of compassion and positivity. "Always do good and help others," she insists. This philosophy extends beyond mere words to actionable change, as she navigates a path that intertwines creativity with empowerment.
Recognizing the pivotal role women can play in society, Zeina focuses her efforts on their upliftment. She aims to equip them with new skills, teaching them various crafts and jewelry-making techniques, with the intention of helping them become self-sufficient. "Women just need a push and new opportunities," she reflects, adding that women's willingness to learn is undoubted, it is just the lack of opportunities that hinders their growth.
Drawing from her previous experiences working with refugee women from Sudan and Syria, Zeina infuses her brand with a social entrepreneurial spirit. Awaiting grants and funds, her vision is to hire women in need and pass down the crafts and techniques she's mastered over the years. Her goal? To empower them, allowing them to carve their own paths to financial stability.
But Zeina's compassion extends far beyond her work. Whether it's caring for stray dogs, helping orphans, or even her past experience as an art teacher for orphans, Zeina believes that even the smallest actions can make a profound impact. "You set an example," she states, underlining her belief in the power of individual influence. Expressing her emotions and personal values through her art, Zeina seeks to inspire others to follow her path of compassionate action.
Don't miss out on the latest from K U N - كُنْ Jewels - make sure to follow it on IG @KUNJewels.
In the heart of Egypt, an architect is crafting the extraordinary. Zeina, a graduate from The American University in Cairo (AUC), not just designs structures, but reshapes the world of jewelry and fashion as we know it. Trained as an architectural engineer, she ventured into realms far beyond the concrete and steel of her early career, opting instead for a canvas where precious metals and gemstones are her building blocks.
While her time in architecture played a significant role in her journey, it sometimes clashed with her love for the energy and spontaneity found in art. The technical precision needed in architecture seemed to limit the creative freedom she found in art and design. In her quest for deeper meanings and connections, she found herself increasingly attracted to the vast and unrestricted world of art and painting.
Zeina's trajectory is far from conventional, her journey marked by an intriguing transition: from architect to artist, then artist to designer — roles she found more attuned to her desire to touch hearts and inspire minds. She took this path step by step, learning and growing by attending jewelry workshops, taking design classes, and diving into the details of jewelry-making. It was during this journey of exploration that Zeina found her true passion.
Raised in a family with a rich architectural heritage, Zeina was exposed to the artistic side of architecture from a young age. Her father and grandfather, both architects, shaped her perception of the world, teaching her to see beauty in the minute details. Despite being drawn more to the creative side rather than the technical aspects of architecture, she acknowledges that it was her architectural training that taught her how to ideate, implement ideas, and bring them to reality.
Yet she describes her evolution not as a series of abrupt turns, but as an organic, fluid progression. The common thread that weaves together these facets of her career: a profound passion for art and design.
This is where K U N - كُنْ Jewels was born.
KUN emerged from Zeina's vision of transforming art into something more personal, more intimate — into jewelry. For her, each piece of jewelry is not merely an accessory, but a means of establishing a deep, personal connection with the wearer.
Every item she crafts is intended to do more than just adorn. Zeina designs with the intention of imbuing every creation with a unique message, a story to resonate with the person wearing it. The wearers of KUN aren't just fashion-forward. They become carriers of Zeina’s artistry, representatives of her unique blend of architectural precision, artistic flair, and design philosophy.
KUN: A Modern Expression of Egypt's Rich Cultural Heritage and Zeina's Artistic Vision
From the serpentine lanes of old Cairo's Khan El Khalili bazaar, an ancient form of art has found a modern expression. Zeina, the founder and the creative force behind KUN, has taken inspiration from the traditional aesthetics of her surroundings to birth a brand that celebrates Egypt's rich cultural and spiritual heritage.
Kun, an Arabic term that means "Be," is more than just a brand. It is an invocation, a prayer, a beckoning of light and goodness into the world. The name itself encapsulates Zeina's artistic philosophy: "Be light, Be the good behind everything."
KUN, then, becomes a manifestation of this journey – a bridge between traditional craftsmanship and contemporary design, between cultural heritage and personal exploration. It is not just about adorning the body, but about igniting the soul, about experiencing the world, and above all, about becoming - becoming light, becoming good, becoming everything that one is meant to be.
Zeina's creative process is a living testament to this philosophy. Her brand's core value lies in preserving the traditional artisan skills that have long been the lifeblood of Cairo's old city. Armed with a camera and a keen eye for detail, Zeina embarks on frequent walks through the city, capturing its timeless beauty and vibrant energy. These streets, brimming with stories and whispers of the past, serve as the muse for her unique creations.
Preserving the Soul of Art: The Interplay of Calligraphy, Craftsmanship, and Spirituality in Zeina's Jewelry Design
In Zeina's work, calligraphy plays a significant role, a cherished art form she's been exposed to since her young years. Rooted in Egyptian and Islamic traditions, calligraphy serves as a unique bridge between Zeina’s creative instincts and a profound sense of spirituality. It was during her undergraduate journey, punctuated by weekly mosque visits, where she developed a deep appreciation for Islamic art and calligraphy. Little did she know then, that these immersive experiences would later sculpt her path as a respected jewelry designer in Egypt. By weaving calligraphy into her jewelry, Zeina creates pieces that offer more than just visual appeal – they resonate with deeper spiritual significance.
“As an architect and jewelry designer, I am passionate about rejuvenating our history and culture, creating a bridge between the past and present. I aim to infuse vitality into centuries-old calligraphic inscriptions found on ancient building walls. My endeavor is to preserve and uphold the essence of our artistic heritage for future generations, ensuring the wisdom of the past continues to enlighten us.” - Zeina
Zeina is committed to preserving traditional jewelry-making methods through KUN. Her goal is to maintain this craft for future generations by working closely with artisans. While she recognizes the value of technology, she believes it can strip a piece of its soul and energy. Zeina and her team focus on traditional techniques, pouring their love and energy into each piece. She insists that handmade items, particularly those involving calligraphy, are imbued with a unique love and energy that machinery and modern methods can't replicate, hence preserving the human touch in every piece.
At the core of Zeina's work is her love for spiritual poetry. Her designs are more than just art – they're a way for her and others to explore their inner selves. Her creations, steeped in poetic meaning, help wearers connect with their true essence. Zeina's aim with KUN is to help people understand themselves better and connect with their core through her designs.
Inscribing Faith: The Power of Islamic Affirmations in Zeina's Jewelry Designs
Islamic affirmations are a vital aspect of Zeina's design ethos and integral to her brand's identity. One such affirmation, "وَكَم لِلّهِ مِن لُطفٍ خَفيٍّ", or "And how many a kindness of Allah is concealed", is intricately etched onto her jewelry. More than a mere statement, this phrase serves as a constant reminder of God's unseen blessings, promoting reflection, gratitude, and patience in the wearer.
This phrase, deeply rooted in Islamic tradition, encapsulates the essence of divine generosity in its subtlest form. It communicates the profound belief that God's kindness often manifests in unexpected, sometimes hidden ways, and can even be perceived through life's challenges. The incorporation of such powerful sentiments into her designs underscores the constant, often unseen, divine benevolence that forms the essence of Zeina's artistic vision.
Wearing jewelry inscribed with this phrase serves as a gentle yet constant reminder of God's unseen kindness. It encourages the wearer to foster a deeper sense of gratitude, and patiently discover the hidden blessings in their life. By transforming one's perspective, it encourages a mindset of seeking hidden blessings in all circumstances.
From the Surah Taha (20:25-26) in the Quran, the verses "رَبِّ اشْرَحْ لِي صَدْرِي" (O my Lord! Open for me my chest) and "وَيَسِّرْ لِي أَمْرِي" (And ease my task for me) hold deep significance in Islamic tradition. These prayers, uttered by Prophet Moses (Musa) while confronting Pharaoh and guiding his people towards freedom, infuse Zeina's designs with profound meaning.
The verse "رَبِّ اشْرَحْ لِي صَدْرِي" is a call for strength and clarity, seeking an expanded heart and a clear purpose, essentially a plea for the resilience to meet life's challenges with grace.
Similarly, "وَيَسِّرْ لِي أَمْرِي" is a request for ease and success in life's undertakings, echoing the faith that with divine aid, no task is insurmountable.
These affirmations provide a robust spiritual foundation for those adorned with Zeina's creations, offering a tangible link to their faith and grounding them in their spiritual voyage.
Zeina's jewelry, inscribed with Islamic verses, serves not just as adornment, but as a source of spiritual empowerment and divine guidance. Each piece becomes a silent amulet, providing comfort and optimism, particularly during challenges, and subtly reminding the wearer of the Divine's hidden kindness. Essentially, the inscriptions transform these pieces into conduits for spiritual reflection, resilience, and hope.
A Tribute to Faith and Heritage: The Spiritual Significance of Zeina's Khitm Al-Nobouah Collection
Creating a special collection around the Prophet's birthday further underscores the deep respect and admiration she holds for the Prophet Muhammad and his teachings. It is her tribute to his legacy, a way for her to share his message and wisdom through her artistry, and a testament to her dedication in creating pieces that hold profound meaning and connection to her faith. This connection to the Khitm Al-Nobouah makes this necklace not just a piece of jewelry, but a cherished talisman of faith, heritage, and spiritual affirmation.
The Khitm Al-Nobouah 'ختم النبوة' or "Seal of Prophethood'' holds a profound significance in Islamic tradition. It is believed to have been a mark on the Prophet Muhammad's shoulder, signifying his status as the last prophet in the lineage of Abrahamic messengers. This seal served as a physical affirmation of his divine mission, setting him apart as a chosen individual destined to deliver the final message of God to humanity.
For Zeina, incorporating the Khitm Al-Nobouah into her collection is an act of deep reverence and connection to her faith and its rich history. It embodies her commitment to infusing her work with elements that echo the spiritual and historical heritage of Islam.
Her Multi-Use Sibha Necklace, adorned with the Khitm Al-Nobouah, is a tangible embodiment of this commitment. The necklace is inscribed with powerful affirmations: 'الله وحده لا شريك له محمد رسول الله ' (Allah is One, He has no partners, Muhammad is the messenger of Allah) and 'توجه حيث شئت فإنك منصور ' (Go wherever you want, you are victorious), and words of light and affirmation 'فتح ' (Victory), 'رِزق ' (Sustenance), 'يُسر' (Ease).
These inscriptions imbue the necklace with a powerful energy, serving as verbal affirmations and prayers for strength and resilience that comes directly from the divine. It reflects Zeina's desire to create pieces that are not just aesthetically pleasing, but spiritually uplifting and inspiring for those who wear them.
Beyond Artistry: Zeina's Journey of Self-Discovery and Growth in the Realm of Jewelry Design
Zeina's artistic journey is far from being only about crafting exquisite pieces. At its core, it is an exploration of her personal beliefs and life lessons. She advocates for an ethos of discovery, inviting others to experiment, try new things, and not fear the unknown. "Learn to unlearn," she often says, emphasizing the need to constantly question our understanding of the world and ourselves.
Zeina acknowledges that the journey can be filled with uncertainty, but she encourages embracing this uncertainty, and viewing it not as a hindrance but as an integral part of the process. "I have faith that I don't have to figure everything all at once," she reflects. To her, this sense of unknown was initially challenging, but now, she sits comfortably with it, knowing that the answers will unravel themselves along the journey.
She firmly believes in setting intentions and trusting that the universe, or God, will lead you to the answers. This, she maintains, is a continual process, as the answers keep unwrapping themselves throughout the journey. Zeina's philosophy is a testament to her courage, patience, and relentless pursuit of her artistic vision.
“For aspiring jewelry designers, my advice is to endlessly explore, experiment, and try new techniques. Be inspired by different cultures through reading and observing, as art is a societal and cultural reflection. Dive deep into traditions and customs, and understand their narratives - inspiration is abundant. Carry a camera and sketchbook, capturing and sketching what resonates with your soul. This is crucial; the rest is technicality. Consider how to weave diverse ideas into a unified theme.” - Zeina
Compassion and Empowerment: Zeina's Inspirational Journey from Artistry to Advocacy
In a world that often seems afflicted with challenges, Zeina espouses a philosophy of compassion and positivity. "Always do good and help others," she insists. This philosophy extends beyond mere words to actionable change, as she navigates a path that intertwines creativity with empowerment.
Recognizing the pivotal role women can play in society, Zeina focuses her efforts on their upliftment. She aims to equip them with new skills, teaching them various crafts and jewelry-making techniques, with the intention of helping them become self-sufficient. "Women just need a push and new opportunities," she reflects, adding that women's willingness to learn is undoubted, it is just the lack of opportunities that hinders their growth.
Drawing from her previous experiences working with refugee women from Sudan and Syria, Zeina infuses her brand with a social entrepreneurial spirit. Awaiting grants and funds, her vision is to hire women in need and pass down the crafts and techniques she's mastered over the years. Her goal? To empower them, allowing them to carve their own paths to financial stability.
But Zeina's compassion extends far beyond her work. Whether it's caring for stray dogs, helping orphans, or even her past experience as an art teacher for orphans, Zeina believes that even the smallest actions can make a profound impact. "You set an example," she states, underlining her belief in the power of individual influence. Expressing her emotions and personal values through her art, Zeina seeks to inspire others to follow her path of compassionate action.
Don't miss out on the latest from K U N - كُنْ Jewels - make sure to follow it on IG @KUNJewels.