The Daily Fashion Arabia (DFA) is an American platform that is hyperfocused on fashion, culture, and art in the Middle East and North Africa.

Rania Abdalla founded DFA in 2022 while pursuing her master's from Parsons School of Design in New York City. As an American with a Middle Eastern heritage, she realized that there has been no support for the fashion and jewelry industry in the Middle East and North Africa.

In an effort to foster inclusivity and support women, DFA is an advocate seeking social justice and celebrating women and creatives in the MENA region. The initiative aims to provide an immersive, empowering, and authentic cultural experience.

Coming from a diverse culture and background, I want to bridge ideas and services to help people. Through Daily Fashion Arabia, I am fostering collaborations and bridging cultures and generations across the SWANA/MENA together.