Travel to Marrakech and Aswan with THÏAB
Samia is the Founder, Creative director & Designer of THÏAB @thiab.official.
Through the screens of our digital devices, I was fortunate enough to connect with Samia, the founder of THÏAB, a sustainable and minimalist fashion brand that celebrates the cultural heritage of the MENA region. Our virtual rendezvous on Friday, July 29th was more than just an interview, it was an opportunity to share our experiences as cultural enthusiasts who appreciate the beauty and significance of our roots.
Despite our shared love for our heritage, we both acknowledged the challenges of gaining support from our communities, who have been influenced by the pervasive impact of western culture. It was a poignant reminder of the importance of highlighting and uplifting female entrepreneurs and designers like Samia, and Daily Fashion Arabia was honored to shed spotlight on Samia and her achievements.
As we delved into our conversation, it became clear that Samia was more than just a talented designer, she was a force to be reckoned with. Her creativity, resilience, passion, and artistry shone through every word she spoke, and her empathy, sensitivity, love, genuineness, and kindness left an indelible impression on me.
Our interview was a moment of connection, where Samia invited me to join her on her journey to become an art-loving, earth-conscious fashion designer. It was a privilege to witness her drive and ambition firsthand, and I left our conversation feeling inspired and empowered to support her mission.
Who is Samia?
The tumultuous winds of the pandemic blew in a moment of self-discovery for Samia. It was then that she realized her love for fashion and her yearning for the limitless possibilities that the world had to offer. Driven by her newfound passion for sustainable fashion, Samia set out on a creative journey that would eventually lead her to establish her brand, THÏAB.
With a keen eye for emerging shapes and patterns, Samia invites others to join her on her quest for innovation in the world of fashion. Every stitch, every seam, and every design is infused with her heart and soul, a testament to her unwavering commitment to translate her vision and ideas into tangible works of art.
Samia's creative spirit is infectious, and her authenticity shines through in everything she does. Her brand is more than just a business venture; it is a reflection of her passion and dedication to sustainable fashion. Through THÏAB, Samia hopes to inspire others to embrace their creativity and pursue their dreams with a fervor that matches her own.
Samia's journey to becoming a fashion designer has been marked by hurdles and obstacles. As an engineer, she found it difficult to transition into the world of fashion, especially in a society where being a creative person was not always accepted. However, Samia was determined to follow her heart and pursue her passion for sustainable fashion, regardless of what others may think.
Samia's unwavering commitment to her vision is evident in every aspect of THÏAB. Her dedication to sustainability, her attention to detail, and her willingness to take risks and push boundaries have made her brand a unique and dynamic force in the fashion industry.
Samia's journey has been shaped by her belief in herself and her ability to pursue her dreams.
I followed my heart 100% in my creative journey. This time I wanted to fully believe in my inspiration and my audacity. - Samia
With a keen eye for emerging shapes and patterns, Samia invites others to join her on her quest for innovation in the world of fashion. Every stitch, every seam, and every design is infused with her heart and soul, a testament to her unwavering commitment to translate her vision and ideas into tangible works of art.
Samia's creative spirit is infectious, and her authenticity shines through in everything she does. Her brand is more than just a business venture; it is a reflection of her passion and dedication to sustainable fashion. Through THÏAB, Samia hopes to inspire others to embrace their creativity and pursue their dreams with a fervor that matches her own.
Samia's journey to becoming a fashion designer has been marked by hurdles and obstacles. As an engineer, she found it difficult to transition into the world of fashion, especially in a society where being a creative person was not always accepted. However, Samia was determined to follow her heart and pursue her passion for sustainable fashion, regardless of what others may think.
Samia's unwavering commitment to her vision is evident in every aspect of THÏAB. Her dedication to sustainability, her attention to detail, and her willingness to take risks and push boundaries have made her brand a unique and dynamic force in the fashion industry.
Samia's journey has been shaped by her belief in herself and her ability to pursue her dreams.
I followed my heart 100% in my creative journey. This time I wanted to fully believe in my inspiration and my audacity. - Samia
Marrakech, Summer 2019. Photo credit: DFA
Since she missed her hometown during the lockdown, she began appreciating the minimalist lifestyle as a Moroccan by heart and roots. Minimalism has different meanings for each of us. Samia interprets her definition of minimalism as patterns inspired by Moroccan architecture and art, Moroccan mosaic, Marrakech terracotta, and the soft sand in the desert. Samia's parents and husband have been her biggest supporters and encouraged her to launch THÏAB.
THÏAB's Summer 2022 Collection
Samia combines beauty, minimalism, and art from two popular cities in her newest collection: Marrakech x Aswan. Even though those two cities are full of rich art, THÏAB's collection is made with simple cuts and colors. It is inspired by the terracotta and beige landscapes of the two cities, and is made of comfy fabrics such as organic cotton and linen embellished with authentic silk Galons or braids.
My message to all, with this new collection:
«Dare to show your uniqueness and your traveled path. The magic of life is in transformation.» - Samia
We are invited to spend a day in the sunny, red city covered in natural red terracotta and palm trees, and the Ourika mountains that reflect nature and minimalism in Marrakech, Morocco. And we are also invited to spend a day in Aswan, Egypt, where we'll experience the romance and serenity of the Nile river, the impressive Egyptian art, and the ancient temples. Egyptian art has been a source of inspiration for Samia's newest collection.
It is a wise rich culture. That’s why I found the inspiration to name the pieces of my collection by Egyptian places and personalities. Each piece is unique with handmade finishes like the Cleopatra dress, which is a real masterpiece, each dress is one of a kind piece! - Samia
Check out THÏAB's New Collection: Essential on Aswan's fashion, beauty, and culture below! Cleopatra Terracotta Short Linen Dress andGizeh Cotton Green Sfifa Dress are two of my favorites!
This collection is dedicated to Samia's late father, who passed away in September 2021.
"There are no words to describe how fortunate I was to have a father like him. It was he who encouraged me to explore what I was passionate about. Throughout my business and my passion, he was extremely supportive. His advice was always, "You have to do what you love. You have to try what you love." - Samia
THÏAB's Accountability on Sustainability
THÏAB is leading the sustainable fashion movement in Morocco. Samia is one of the few who have started the new trend of ethical and sustainable fashion practices in Morocco. Her ethical and sustainable fashion philosophy starts with respecting and appreciating everyone she's worked with. THÏAB is committed to providing ethical and humane work conditions and will continue to do so in the future. It was one of the first things she mentioned in our conversation that she was grateful to be working with such a dedicated team. Labors should be provided with better salaries, benefits, and perks, and most importantly, be respected and valued in the Middle East and North Africa.
THÏAB supports small clothing workshops in Morocco. The company strives to reduce transportation emissions by manufacturing locally. THÏAB believes in fair trade and supports local handmade fabrics in the spirit of the #slowfashion movement. The brand strives and is driven by a conscious supply chain, packaging, and material choices.
You can check out everything that THÏAB offers here. And follow its Instagram page @thiab.official.
THÏAB supports small clothing workshops in Morocco. The company strives to reduce transportation emissions by manufacturing locally. THÏAB believes in fair trade and supports local handmade fabrics in the spirit of the #slowfashion movement. The brand strives and is driven by a conscious supply chain, packaging, and material choices.
You can check out everything that THÏAB offers here. And follow its Instagram page @thiab.official.